In recent years, FCA US LLC has not disappointed us with new model releases and updates. Last year, we were given the 2019 RAM 1500, which revolutionized RAM’s approach to efficiency by creating eTorque technology. This year, we were introduced to the new Jeep Gladiator, a wagoneer pickup truck. Last month, the 2019 RAM HD debuted.
Now, RAM automakers are taking a new approach to ensuring the RAM 1500 stands out among the competition. According to the company’s CEO, Mike Manley, introducing a midsize variation is just what the truck needs.
The manufacturer has not come up with a midsize pickup since the Dodge Dakota, which was produced from the 1980s up until 2011. When asked if the Dodge Dakota was being brought back, Manley stated, “The only vehicle missing in our portfolio is metric ton pickup which is midsize pickups in the U.S. I’m working hard with the team to try and solve that.”
Midsize pickups have, in fact, become very popular in recent years. Although RAM may not currently be in the process of producing a midsize RAM 1500, it certainly seems that brainstorming is in progress.
At Wickstrom Chrysler Dodge Jeep RAM, we are always excited to hear about the next best truck being introduced. Ever since the 2019 RAM 1500 arrived at our RAM dealership near Arlington Heights, IL, it’s been one of our most popular models.
If you’re in the market for a pickup truck that can tow a massive 12,750 lb, feel free to stop by our car dealership in Barrington, IL for a test drive of the 2019 RAM 1500. If you’d rather wait for a midsize version, stay posted on our blog to be the first to know about any and all RAM truck updates.