FCA US LLC has something to celebrate: the 2018 Dodge Charger was listed by Strategic Vision as the first-place winner of its Most Loved Vehicles in America award. This makes it the fourth year in a row the Dodge Charger took home top placement, and we at our Wickstrom Dodge dealership couldn’t be prouder.
Strategic Vision is a company that rates vehicles based on consumer response of new car owners. It also includes a vehicle owners’ willingness to sign up for loyalty programs or become a brand advocate for the auto manufacturer.
Of course, other standout features about the car helped as well. This includes its all-wheel drive capability, not to mention it’s also only the muscle car in existence to be available as a four-door sedan.
According to Strategic Vision’s Vice President Christopher Chaney, the Dodge Charger came out on top yet again due to its “performance and quality cues that exemplify passion.”
Strategic Vision uses a set of very complex metrics when evaluating cars. The company has developed the Edwards Commitment Scale, which consists of a comprehensive rating system. Consumers rate the vehicle based on a scale that ranges from “love it” to “hate it.”
Metrics also include the Customer Love Index, where consumers rate their level of love in each of the 120 vehicle parameters.
This year’s evaluations began October 2016 and concluded in April 2017. Over 34,064 participants were surveyed, all of whom purchased a vehicle in the past 90 days.
Visit PR Newswire to learn more about the award bestowed upon the beloved muscle car.
Contact Wickstrom Chrysler Jeep® Dodge RAM to arrange a test drive for the 2018 Dodge Charger. You’ll quickly see for yourself why it’s a Strategic Vision winner. You can also speak with a Dodge parts advisor near Arlington Heights, IL to learn about the latest add-ons for the muscle car.